aiwyn
THE ROLE:
Brand Design · Campaign Creative · Event Design · Marketing Collateral · UX Support
THE VIBE:
Modern. Confident. Built to scale.
Aiwyn is a financial automation platform designed specifically for accounting firms, helping practices streamline payments, billing, and practice management. I partnered with the team to strengthen the brand’s visual presence and create a more cohesive system that could support marketing campaigns, events, and digital experiences.
The Mission
Stand out in fintech without losing the credibility accounting firms expect.
Fintech and accounting software brands often look nearly identical—safe colors, generic imagery, and overly technical messaging. The challenge was to help Aiwyn break out of that visual monotony while still maintaining credibility with professional services firms.
Creative Direction
Interface to Invoice
Rather than reinventing the identity, the focus was on strengthening the existing system so it could scale across marketing campaigns, events, and digital experiences.
Refined Brand Identity: Updated the logo system, introduced a secondary brand mark, and reorganized the color hierarchy to create a stronger, more flexible visual identity.
Stronger Visual Hierarchy: Improved typography systems and layout structures so financial workflows, product messaging, and marketing materials communicated more clearly.
Campaign-Driven Storytelling: Developed the creative direction for Unlock, Aiwyn’s tradeshow campaign, creating the visual theme and supporting marketing graphics designed to capture attention and communicate product value quickly.
Event Experience Design: Designed the Unlock tradeshow booth and event environment, translating the digital brand into large-scale graphics, signage, and storytelling that stood out on a crowded conference floor.
Marketing Toolkit: Created marketing documents, presentations, and email templates that gave the sales and marketing teams polished, on-brand assets for client communication.
Digital Experience Alignment: Contributed UX and visual updates to the website to ensure the brand hierarchy and visual system carried through to the digital product experience.
The Outcome
A clearer, stronger brand presence across marketing, events, and digital.
The refreshed brand system gave Aiwyn a more confident visual presence across campaigns, events, and digital experiences—helping the company stand out in a competitive fintech market while giving the internal team a cohesive toolkit for future marketing initiatives.
“Steph has gone above & beyond to jump in at a minute's notice and make changes to our website quickly. She always completes each request on time, no matter what ridiculous time frame we ask her for. She not only meets deadlines, but she exceeds expectations; always providing sharp, quality graphics and images that resonate with each project.”
— Samm Baker | VP Marketing
