National Veterinary Associates

THE ROLE:
Senior Graphic Designer, Business Development

THE VIBE:
Warm. Trustworthy. Human.

National Veterinary Associates (NVA) is one of the largest veterinary networks in North America — supporting thousands of hospitals, veterinarians, and care teams.

They weren’t looking for a revolution.
They needed refinement.

The brand had equity. Recognition. Trust.
But visually, it lacked cohesion, hierarchy, and modern presence.

The goal wasn’t to start over.
It was to sharpen what already mattered.

The Mission

Modernize the brand while preserving the trust veterinarians already had in it.

The goal was to refine the brand to feel warmer, more human, and more modern—without losing the recognizable identity clinics already knew. Veterinary care is built on trust and compassion, and the brand needed to reflect those same qualities.

The Strategy

Refine the brand to feel more compassionate, approachable, and cohesive.

Evolve the brand while protecting its heart. The work focused on refining how the identity shows up across every touchpoint—making it clearer, more consistent, and more emotionally connected to the people behind the care.

The Foundation: Strengthened brand hierarchy, refined layouts, and clarified how typography and visual elements work together so communications feel more polished and cohesive.
The Human Touch: Updated photography and visual storytelling to feel warmer and more authentic—reflecting the compassion and connection that define veterinary care.
The System: Established stronger brand guidelines and design standards so teams across the organization could create materials that stayed consistent with the evolving identity.

The Execution

Bringing warmth and clarity to the brand experience.

Ensuring the brand communicated compassion and professionalism across every touchpoint.

The Structure: Refined typography, layout systems, and brand hierarchy to improve clarity and consistency.
The Storytelling: Introduced warmer photography and more authentic imagery reflecting the people and pets behind veterinary care.
The System: Established clearer design guidelines to support teams creating marketing and internal communications.

The Outcome

A warmer, more modern brand that reflects the heart of veterinary care.

The refreshed visual system helped NVA present itself with greater warmth and clarity—better representing the compassion and professionalism that defines the veterinary community while maintaining the trust the brand had already built.

“Steph helped evolve our brand in a way that felt thoughtful, authentic, and true to who we are.”
— NVA Leadership

Behind the Design

Working on the brand for National Veterinary Associates was about refinement, not reinvention. The goal was to strengthen the brand’s hierarchy, modernize its visuals, and introduce warmer storytelling while preserving the trust and familiarity veterinary teams already had with NVA.